YouTube Premium is going up, starting November 2022. The price for a yearly subscription will go from $9.99 to $11.99 per month. This increase is in addition to the new ads that YouTube is introducing which will start appearing in the next few weeks. YouTube Premium offers ad-free viewing, background listening, and access to exclusive content like original shows and movies from top creators. It’s also home to YouTube Red Originals, which are exclusive shows and movies from top creators that are only available through the service. The new ads will be shown before videos that have been watched for more than three minutes and will be more intrusive than the current ads. They will also be shown in more places on the platform, like when you’re watching a video with friends or family on YouTube TV. ..
YouTube Premium is the paid subscription for YouTube, giving you access to an ad-free experience and the YouTube Music streaming service. Unfortunately, the price is going up for the family plan.
YouTube Premium still costs $11.99 per month for a single person, just like before, but Google is planning to raise the price for the family plan (which supports up to 5 people). For billing cycles starting on or after November 21, 2022, the monthly price is jumping from $17.99/mo to $22.99/mo.
YouTube said in an email to subscribers, “We created YouTube Premium to provide an uninterrupted YouTube experience, so you can get closer to the videos, creators, and music artists that you love. […] This update will allow us to develop even more Premium features and continue to support the creators and artists you watch on YouTube.”
Even though the family plan is still a decent deal for ad-free YouTube and access to a full music streaming service — Spotify’s family plan is $15.99 per month for up to six people — many people only subscribe to remove ads from videos. Also, no one likes subscription services going up in price, especially with global economic inflation making nearly everything more expensive than it was a few months ago.
The price increase does not affect single-person YouTube Premium plans, or YouTube TV.
